Clayton M. Christensen's theory of disruptive innovation highlights how smaller, agile companies can displace established market leaders through simpler, more affordable offerings. As industries face rapid technological advancements, understanding these principles is crucial for businesses aiming to adapt and thrive in an evolving landscape.

Incorporating hypotheses into executive decision-making introduces a systematic, scientific approach that enhances the quality of choices leaders make. By formulating testable predictions, executives can reduce bias, promote innovation, and adapt more swiftly to changing market conditions, ultimately driving their organizations toward greater success.